Why Most Overseas Expansions Fail Not Because of the Market, But Because of Risk Illusion
A few years ago, our team successfully opened a fast-growing African market. Orders were stable, demand was real, and everything looked like the beginning of a long-term success.Encouraged by the early results, the company made a strategic decision:build a local warehouse, hire a local team, and invest heavily into distribution. On paper, everything made sense. […]
